2015年5月6日，西班牙Rey Juan Carlos University的教授Cesar Beltran-Royo博士受超网络研究中心张惠珍老师邀请在管理学院第二会议室做了主题为“An Effective Stochastic Optimization Model for Advertising Budgeting”的学术讲座。讲座由张惠珍老师主持。

Beltran-Royo教授的主要研究兴趣是“Optimization methods and tools for services and industry”。

Beltran-Royo教授的报告摘要为：“We propose a stochastic optimization model for the Multiperiod Multiproduct Advertising Budgeting problem, so that the expected profit of the advertising investment is maximized. The model is a convex optimization problem that can readily be solved by plain use of standard optimization software. It has been tested in a case study derived from a real advertising campaign.  In our case study, the expected profit of the stochastic approach has been favorably compared with the expected profit of the deterministic approach, providing a quantitative argument in favor of the stochastic approach.(Keywords: Marketing, advertising budgeting, deterministic optimization, stochastic optimization, convex optimization)”。

讲座吸引了管理和系统等专业30余位师生参加。讲座拓宽了师生们的国际化视野和学术思维。